搜索引擎优化魔法书-第40节
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2、计算关键词效能
有了关键词的竞争程度和被搜索次数，就可以计算出哪些关键词效能最高。
当然最简单的计算方法就是搜索次数除以竞争程度。在这个公式里面还可以做适当的变
化。比如在竞争程度中，如觉得PPC 价格重要性更高一点，可以把被除数改为：
0。4 ×搜索次数＋0。6 ×PPC 价格
也就是给总搜索次数和 PPC 价格不同的权重，当然这个权重各占多少就是你主观判断
和偏好了。
关键词选择：就是选择效能最高的两到三个关键词作为你主页的目标关键词，其他相关
关键词作为辅助。
3、实例分析
以某油画类站点为例。该站点目前搜索带China 类的关键词已经靠前，那么如何为其下
阶段的优化来确定重点处理关键词，以追求较高的搜索量和转化率，而竞争程度相对较低？
Overture 给出了关键词的大致搜索次数。而 Google 提供的关键词工具，同时给出了改
关键词的广告竞争程度和搜索热度。
我们需要重点注意的关键词为：广告竞争程度激烈且搜索量较大的关键词。广告的竞争
程度越大，说明改关键词与具体的产品销售更相关。而搜索量越大，意味着更多的潜在客户
在使用该词搜索，寻找他们需要的油画。尽量避开搜索量大，但与产品购买无关的关键词。
比如“oil painting technique ”。
从上面两个列表中可以很清晰地了解具体的关键词扩展形式和搜索次数及广告竞争程
度。特别是 Google 提供的数据，对于 SEO 来说非常重要。
从长远来说，那些竞价竞争程度激烈并且同时搜索量也很大的词，是长期的 SEO 战略
必须考虑的。因为竞价程度激烈说明该词是符合搜索需求，有一定的转化率，否则不会那么
多同行去竞价，竞价越激烈说明该词的综合商业价值越高。另一方面这类词搜索量很大，意
味着SEO 后将会获得很好的回报，节省大量的广告费用。
从短期 SEO 策略来看，则需要根据实际情况，选择有一定搜索量，跟产品销售相关，
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同时关键词包含单词越多越好，因为一般情况下，越长的关键词竞争相对更激烈。
加粗部分为推荐的下阶段重点关键词。
表 12…2…1 overture 提供的关键词月度搜索量
每月搜索量 关 键 词
55666 oil painting
6899 oil painting technique
3093 oil painting reproduction
2350 oil painting picture
2319 floral oil painting
2318 oil painting on canvas
2235 oil painting instruction
2128 painting in oil
2076 original oil painting
1772 landscape oil painting
1554 oil painting portrait
1328 oil painting artist
1159 art oil painting
1056 oil painting for sale
953 oil painting secret from a master
904 oil painting book
781 fine art oil painting
658 abstract oil painting
648 beautiful color in light oil painting pastel skin tone
watercolor
621 wholesale oil painting
611 nude oil painting
608 antique oil painting
597 fill your oil painting with light color
584 from oil painting picture
554 oil painting supply
522 china oil painting
494 flower oil painting
428 still life oil painting
422 oil painting lesson
399 oil painting frame
393 oil painting usa
385 oil painting for the serious beginner
383 oil painting from photo
383 oil painting gallery
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379 oil painting italy
371 cat oil painting
359 custom oil painting
341 oil painting for beginner
332 chinese oil painting
310 framed oil painting
306 adam new oil painting york
305 bronx new oil painting york
305 buy oil painting
303 adirondack new oil painting york
303 alma new oil painting york
300 oil painting material and technique
299 france oil painting
291 addison new oil painting york
284 astoria new oil painting york
284 get oil painting
278 painting with water soluble oil
269 artist book material oil painting technique today
269 best oil painting
268 angola new oil painting york
266 oil figure painting
266 oil painting photo
265 flower fruit in oil painting sumptuous vegetable
263 seascape oil painting
261 bombay new oil painting york
259 cleaning oil painting
258 de oil painting
256 famous oil painting
253 oil painting restoration
247 dog oil painting
244 acrylic effects elements in oil painting watercolor weather
243 horse oil painting
240 free oil painting lesson
233 english oil painting
232 oil painting class
231 brookfield new oil painting york
230 animal oil painting
229 oil painting kit
227 modern oil painting
226 painting the beauty of flower with oil
222 western oil painting
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220 albany new oil painting york
219 alton new oil painting york
216 oil painting tip
213 angelica new oil painting york
211 acrylic and oil painting
209 accord new oil painting york
207 it oil painting
204 atlanta new oil painting york
203 alpine new oil painting york
203 bradford new oil painting york
203 brooklyn new oil painting york
202 akron new oil painting york
202 alabama new oil painting york
201 ashland new oil painting york
201 bayside new oil painting york
195 almond new oil painting york
192 discount oil painting
189 contemporary oil painting
188 oil pastel painting
187 bob ross oil painting
185 painting in oil
182 oil painting video
181 bloomfield new oil painting york
180 brentwood new oil painting york
177 brunswick
