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搜索引擎优化魔法书-第40节

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2、计算关键词效能  



    有了关键词的竞争程度和被搜索次数,就可以计算出哪些关键词效能最高。 

    当然最简单的计算方法就是搜索次数除以竞争程度。在这个公式里面还可以做适当的变 

化。比如在竞争程度中,如觉得PPC 价格重要性更高一点,可以把被除数改为: 



    0。4 ×搜索次数+0。6 ×PPC 价格 



    也就是给总搜索次数和 PPC  价格不同的权重,当然这个权重各占多少就是你主观判断 

和偏好了。 

    关键词选择:就是选择效能最高的两到三个关键词作为你主页的目标关键词,其他相关 

关键词作为辅助。 



3、实例分析  



    以某油画类站点为例。该站点目前搜索带China 类的关键词已经靠前,那么如何为其下 

阶段的优化来确定重点处理关键词,以追求较高的搜索量和转化率,而竞争程度相对较低? 

    Overture 给出了关键词的大致搜索次数。而 Google 提供的关键词工具,同时给出了改 

关键词的广告竞争程度和搜索热度。 

    我们需要重点注意的关键词为:广告竞争程度激烈且搜索量较大的关键词。广告的竞争 

程度越大,说明改关键词与具体的产品销售更相关。而搜索量越大,意味着更多的潜在客户 

在使用该词搜索,寻找他们需要的油画。尽量避开搜索量大,但与产品购买无关的关键词。 

比如“oil painting technique ”。 

    从上面两个列表中可以很清晰地了解具体的关键词扩展形式和搜索次数及广告竞争程 

度。特别是 Google 提供的数据,对于 SEO 来说非常重要。 

    从长远来说,那些竞价竞争程度激烈并且同时搜索量也很大的词,是长期的 SEO 战略 

必须考虑的。因为竞价程度激烈说明该词是符合搜索需求,有一定的转化率,否则不会那么 

多同行去竞价,竞价越激烈说明该词的综合商业价值越高。另一方面这类词搜索量很大,意 

味着SEO 后将会获得很好的回报,节省大量的广告费用。 

    从短期 SEO 策略来看,则需要根据实际情况,选择有一定搜索量,跟产品销售相关, 



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同时关键词包含单词越多越好,因为一般情况下,越长的关键词竞争相对更激烈。 

      加粗部分为推荐的下阶段重点关键词。 



                              表 12…2…1 overture 提供的关键词月度搜索量 



            每月搜索量                                             关  键        词 



            55666                  oil painting 



             6899                 oil painting technique 



             3093                 oil painting reproduction 



             2350                  oil painting picture 



             2319                  floral oil painting 



             2318                  oil painting on canvas 



             2235                  oil painting instruction 



             2128                  painting in oil 



             2076                 original oil painting 



             1772                  landscape oil painting 



             1554                  oil painting portrait 



             1328                  oil painting artist 



             1159                  art oil painting 



             1056                 oil painting for sale 



            953                    oil painting secret from a master 



            904                    oil painting book 



            781                    fine art oil painting 



            658                   abstract oil painting 



            648                    beautiful color in light oil painting pastel skin tone 

                                 watercolor 



            621                   wholesale oil painting 



            611                    nude oil painting 



            608                    antique oil painting 



            597                    fill your oil painting with light color 



            584                    from oil painting picture 



            554                   oil painting supply 



            522                    china oil painting 



            494                   flower oil painting 



            428                    still life oil painting 



            422                    oil painting lesson 



            399                    oil painting frame 



            393                    oil painting usa 



            385                    oil painting for the serious beginner 



            383                    oil painting from photo 



            383                   oil painting gallery 



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            379                   oil painting italy 



            371                   cat oil painting 



            359                   custom oil painting 



            341                   oil painting for beginner 



            332                   chinese oil painting 



            310                   framed oil painting 



            306                   adam new oil painting york 



            305                   bronx new oil painting york 



            305                  buy oil painting 



            303                   adirondack new oil painting york 



            303                   alma new oil painting york 



            300                   oil painting material and technique 



            299                   france oil painting 



            291                   addison new oil painting york 



            284                   astoria new oil painting york 



            284                   get oil painting 



            278                   painting with water soluble oil 



            269                   artist book material oil painting technique today 



            269                   best oil painting 



            268                   angola new oil painting york 



            266                   oil figure painting 



            266                   oil painting photo 



            265                   flower fruit in oil painting sumptuous vegetable 



            263                   seascape oil painting 



            261                   bombay new oil painting york 



            259                   cleaning oil painting 



            258                   de oil painting 



            256                   famous oil painting 



            253                   oil painting restoration 



            247                   dog oil painting 



            244                   acrylic effects elements in oil painting watercolor weather 



            243                   horse oil painting 



            240                   free oil painting lesson 



            233                   english oil painting 



            232                   oil painting class 



            231                   brookfield new oil painting york 



            230                   animal oil painting 



            229                   oil painting kit 



            227                   modern oil painting 



            226                   painting the beauty of flower with oil 



            222                   western oil painting 



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            220                    albany new oil painting york 



            219                    alton new oil painting york 



            216                    oil painting tip 



            213                    angelica new oil painting york 



            211                    acrylic and oil painting 



            209                    accord new oil painting york 



            207                    it oil painting 



            204                    atlanta new oil painting york 



            203                    alpine new oil painting york 



            203                    bradford new oil painting york 



            203                    brooklyn new oil painting york 



            202                    akron new oil painting york 



            202                    alabama new oil painting york 



            201                    ashland new oil painting york 



            201                    bayside new oil painting york 



            195                    almond new oil painting york 



            192                    discount oil painting 



            189                    contemporary oil painting 



            188                    oil pastel painting 



            187                    bob ross oil painting 



            185                    painting in oil 



            182                    oil painting video 



            181                    bloomfield new oil painting york 



            180                    brentwood new oil painting york 



            177                    brunswick

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