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第22节

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opinion which was based on sound knowledge rather than 
hearsay; and which was motivated by genuine interest rather 
than simple greed。 At that point; the individual could have 
gone ahead and invested a sum of money which would not 
have placed his total financial situation in jeopardy。 Then; as 
he gathered more information based on actual experience; he 
could have gradually increased his investment if such action 
appeared to be in his best interest。 

Clearly; if our hypothetical individual followed this 
second course of action; he would still certainly be taking a 
risk。 However; one could not justifiably say he was behaving in 
the manner of a fool or an irresponsible person。 Moreover; 
even in the eventuality that this person made a bad 
〃judgement call;〃 and lost his money; that would have been all 
he had lost。 For he would still have his friendship and he 


would still have his own self…respect; because he would realize 
he had been guilty of nothing more than an error in 
judgement。 An added benefit of this second approach is that 
the individual would not automatically reject future 
investment possibilities; should they arise。 

I am sure you are getting my message 〃loud and clear〃: 
risk…takers are knowledgeable people who study situations 
carefully; have confidence in their own abilities and have a 
very healthy self…image。 Put more succinctly; we can say risk…
takers; unlike irresponsible people; are 〃nobody's fool。〃 

Business Failures 

Consider this … if one were to examine the statistics 
regarding the number of business failures each year; without 
closely studying each situation separately; one could very 
easily conclude that going into business for oneself is an 
〃irresponsible act。〃 However; that is just not the case! The 
truth of the matter is; many of the people who have gone into 
bankruptcy; should never have gone into business for 
themselves in the first place; either because they weren't 
properly prepared for such an undertaking or because they 
simply didn't know what they were doing。 They lacked the 
skill; the knowledge; or the proper support to get their 
business 〃off the ground。〃 Bear in mind that although it takes 
most new companies at least three years before they are 
properly established; some of these individuals didn't allow for 
three months; or even three weeks; to give their business a 
chance。 

It is also significant to note; that prior to setting out on 
their own; many of these people were those employees who 
thought their boss was incompetent; or the owners of the 
company which employed them didn't know what they were 
doing。 Obviously; everyone who fails to get a new business 
going does not fall into this category; but there are certainly 
many people who do。 


Nevertheless; despite the woeful statistics; there certainly 
are many individual risk…takers who have succeeded in 
establishing businesses of their own。 For example; just 
consider the story of my good friend; Bob McCrary。 Bob had 
worked in the electronics industry for many years and; 
although he had never earned what one might consider 〃big 
money;〃 he certainly earned a better than average income。 He 
owned his own home; he raised three beautiful daughters; and 
accomplished all of this while working for someone else。 But 
despite his undisputed success; Bob harbored a desire to go 
into business for himself and I suppose fear was the only thing 
holding him back from doing so。 The truth of the matter was; 
that with all the things he had going for him; Bob couldn't 
help but succeed。 Unfortunately; however; he was unaware of 
this because he had never been 〃out on his own〃 before。 
Moreover; he had been raised to believe the 〃old idea〃: that a 
person should 〃get a good steady job and then work for a 
pension。〃 

Still; the desire of Bob; and his wife Pat; to work in their 
own business persisted。 It eventually grew to the point where 
they were actually able to visualize their business operating 
successfully。 Since it is impossible to hold an image in the 
mind without also expressing it; the end result of Bob and 
Pat's imaging; was the birth of their own company; 〃Pensacola 
Electronics。〃 

That happy event occurred just a few short years ago 
and; although both Bob and Pat have worked many hard 
hours; and still do today; they have the satisfaction of looking 
at what they have created together。 They gainfully employ 
numerous people and they properly service hundreds of clients 
located in various American states。 They have both earned a 
sizeable income and the net value of their company today…if 
they were to sell it…is greater than all of the money Bob had 
earned working for the other company; for all those years。 

Did Bob and Pat make the right decision? Just ask them! 
Would they make it again? You know what their answer would 


be! Are they Risk…Takers? I don't think there is any question 
about that! 

Bob and Pat McCrary left their jobs and invested many 
thousands of dollars to do something which they had never 
done before。 They had no written guarantee they would 
succeed in their venture; but they were not irresponsible; nor 
were they acting imprudently。 Were they afraid? Well; I have 
never asked them directly; but after studying human nature 
for the greater part of twenty years; I feel quite confident in 
asserting they were。 The salient point for our purposes is; 
despite their trepidation; they had the courage to act in the 
face of their fear。 For the person who analyzes a situation 
carefully; prepares himself accordingly and then proceeds in 
the face of fear with the image of success in mind; is a genuine 
risk…taker。 Furthermore; as you are already aware; risk…takers 
very rarely lose; and even when they do; they usually bounce 
right back to try again。 In other words; risk…takers live 
exciting; creative lives; because they are living the kind of life 
that we are all intended to live。 

So put a smile on your face; because as of this moment; 
you too can become a bona fide risk…taker! How? Simply by 
doing the thing you have dreamed about…off and on…for 
months; or possibly even years。 

In the great musical South Pacific; Mary Martin sang; 〃If 
you don't have a dream; if I don't have a dream; how are we 
going to make a dream come true?〃 It is my belief that 
everyone of us has our own dream。 We all have a vision; an 
idea or a picture of some great or grand thing or 
accomplishment; which will float to the surface of our 
consciousness from time to time。 Moreover; for a few brief 
moments; we permit ourselves the luxury of enjoying ourselves 
doing; being or having; whatever that dream might be。 There is 
no doubt in my mind that you too 〃hold〃 a picture of 
something which floats to the surface of your consciousness 
periodically; and if the truth were to be known; you would 
dearly love to execute that dream。 


Well; the simple truth is you can。 But in all likelihood; it 
is going to require a considerable amount of courage on your 
part。 Remember; it makes no difference; at this moment; how 
bizarre your idea may appear。 In fact; you might even regard it 
yourself as being sheer fantasy。 Nevertheless; you can begin to 
turn it into a reality; by making a written description of 
whatever it is you would like to do; have; or be。 Write out your 
ambition in as much detail as possible and in the present 
tense。 Do not write it out as something that you are 〃planning〃 
to do; rather; write it out as if it were something you are doing 
currently。 In big bold letters write; 〃I can〃 and then yell it; say 
it; sing it…drill the idea that you are now going to do this thing; 
into your subconscious mind。 Then; choose a friend who has a 
lot of confidence in you…someone whose thinking is compatible 
with your own; not someone who will put you down and laugh 
at your idea…to share your idea with。 Select someone who will 
build you up and help instill confidence in you; with respect to 
your idea。 

Remember; it makes no difference whether your goal is 
starting a new business; buying or building a new home; 
getting a new automobile; a new position at work; setting a 
sales record; or getting an honors mark in school。 Whatever it 
may be; you must step out and boldly pursue it。 Keep 
reminding yourself that you have tremendous reservoirs of 
potential within you; and therefore; you are quite capable of 
doing almost anything you 〃set your mind to。〃 All you must do 
is figure out how you can do it; not whether or not you can。 
Begin to visualize yourself as a risk…taker and then start 
telling yourself you are one。 Become fully aware of the 〃good 
vibrations〃 you get simply by virtue of practising these simple 
mental exercises。 

But before you proceed any further with your quest; find 
yourself a pad and a pen。 Then; prepare a balance sheet by 
taking an 8…1/2〃 x 11〃 sheet of paper; and drawing a straight 
line down the centre of the page。 


On the left…hand side; place a minus sign; and on the 
right…hand side place a plus sign。 Under the minus sign; write 
out the very worst thing that could happen 

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