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desire。 〃The Risk…Takers〃 chapter clearly explains that there is 
absolutely no compensation for playing it safe。 It is essential 
that you first step out; before you can begin to move toward 
the destination you have chosen for yourself。 

The real winners in life are; more often than not; only two 
or three percent more effective than those who lose。 〃The 
Razor's Edge〃 chapter clearly illustrates this point。 You will 
quickly understand that you can be every bit as effective as 
anyone you read about or even hear about。 Feelings of 
inferiority; as well as any doubts you may be entertaining 
relative to your capability; will quickly fall by the wayside and 
be left far behind; as you near your destination。 

As you come around the final turn on your road to 
achievement; you will be cautioned not to look back。 The 
〃Don't Think In Reverse〃 chapter will quickly clear up the 
question of why some people keep getting the same results; 
year after year。 This illustrates one of the most basic; and yet 
one of the most important; rules governing success in life。 

As we go racing down the home stretch; 〃The Vacuum 
Law Of Prosperity〃 shows us how to open all of the doors; that 
will enable the good that we seek to come to us from all sides。 
This is not only a rewarding law; but a truly enjoyable one for 
you to learn。 It will help pull all of the other ideas together; to 


complete your picture and get you to your desired destination 
safely and on schedule。 

Before you begin; let me caution you once again; that 
reading and memorizing will never 〃make it happen〃 for you。 It 
is only understanding and application of the right ideas that 
will produce the results you desire。 Think about each idea very 
closely。 They are all simple and easy to understand; but you 
must act on them。 Keep this book with you。 Continually review 
it; and you will begin to see evidence of everything that is 
explained in it in your material world。 This entire book has 
been prepared with the sincere hope that you will enjoy every 
step of your journey into a truly new way of living。 

… Bob Proctor 


Me and Money 

The Edgewater Beach Hotel 

In 1923; at the Edgewater Beach Hotel in Chicago; eight 
of the world's wealthiest financiers met。 These eight men 
controlled more money than the United States' government at 
that time。 They included: 

The president of the largest independent steel 
company; 
The president of the largest gas company; 
The greatest wheat speculator; 
The president of the New York Stock Exchange; 
A member of the President's cabinet; 
The greatest 〃bear〃 on Wall Street; 
The head of the world's greatest monopoly; 
The president of the Bank of International 
Settlement。 

Certainly; one would have to admit; that a group of the 
world's most successful men was gathered in that place; at 
least; men who had found the secret of 〃earning money。〃 

Now let's see where these men were twenty…five years 
later: 

The president of the largest independent steel company; 
Charles Schwab; lived on borrowed money for five years before 
he died bankrupt。 

The president of North America's largest gas company; 
Howard Hopson; went insane。 

The greatest wheat speculator; Arthur Cutton; died 
abroad; insolvent。 

The president of the New York Stock Exchange; Richard 
Whitny; was sent to Sing Sing Penitentiary。 


A member of the President's cabinet; Albert Fall; was 
pardoned from prison so he could die at home。 

The greatest 〃bear〃 on Wall Street; Jesse Livermore; died 
a suicide。 

The head of the greatest monopoly; Ivar Krueger; killed 
himself。 

The president of the Bank of International Settlement; 
Leon Fraser; also died a suicide。 

Each of these men learned well the art of earning money; 
but it would seem that not one of them had ever learned how 
to live the 〃rich life〃; which was their birthright。 

It is stories like this one that have caused many well 
meaning; but ignorant people to say; 〃See; I told you it is not 
good to have a lot of money; it's bad;〃 or; 〃It just goes to show 
you that rich people really aren't happy;〃 but of course; that is 
just not true。 For although these eight men would appear to 
have 〃slid off the track;〃 there are many wealthy people who 
are very happy; and who do a tremendous amount of good 
with their money; they live healthy; well…balanced lives。 

Consider this…money will have a greater influence on your 
life than almost any other commodity you can think of。 
Indeed; the sudden loss or acquisition of money will affect 
your attitude to a tremendous extent。 Therefore; you must 
agree that everyone should have a deep understanding of 
exactly what money is; and of the laws governing its 
attraction。 Yet; the sad fact is that not one person in ten does。 
Ninety…five people out of a hundred settle for whatever they 
get; wishing they had more all the way from the cradle to the 
casket; never understanding that they could actually have had 
all they wanted。 

Let me digress for a moment…as you journey through this 
book; you might have a tendency to let your mind wander off; 
either thinking about someone you know who has earned a 


great deal of money or possibly about someone who has gone 
into bankruptcy。 But I want to suggest that you attempt to 
keep focusing only on yourself; because what someone else 
has or does not have; is not going to affect you and it is your 
financial situation that you want to improve。 

Money Is Important 

One of the most prevalent misconceptions concerning 
money; relates to its importance。 For example; how many 
times have you heard people say in conversation; 〃Money isn't 
everything。〃 or 〃Money isn't important。〃 or 〃I don't care about 
money。〃 Well; the people who say these things might not care 
about money; but I'll bet their car dealer cares about it; their 
grocer does; and so does the person who holds their mortgage。 
In truth; there can be no denial of the fact that money is 
important to any person living in a civilized society。 Therefore; 
to argue that it is not as important as this or that; is absurd。 
For nothing can take the place of money in the arena in which 
it is used! 

Money Is A Servant 

Now that I have affirmed the importance of money; let me 
backtrack to add this one word of caution… always remember; 
money is a servant; you are the master。 Be very careful not to 
reverse that equation; because many people of high 
intelligence have already done so; to their great detriment。 
Unfortunately; many of these poor souls loved money and 
used people; which violated one of the most basic laws 
governing true financial success。 You should always love 
people and use money; rather than the reverse! 

Another myth many people like to accept about money is 
that it only comes as a result of 〃luck〃 or 〃good fortune。〃 For 
instance; whenever people gather to talk about someone they 
know who has been financially successful; there is always 
someone among them who will say; 〃Harry was just lucky;〃 or 
〃Harry was just in the right place at the right time。〃 But I want 
to assure you in no uncertain terms; that although 〃luck〃 


obviously plays some part in financial success; it is never 
sufficient in and of itself。 Money is an effect and it must 
always be earned。 Believe me; there are no free rides in this 
life and the only people who are making money the easy way 
either work in the mint or are on their way to jail; if they have 
not already arrived there。 Therefore; always bear in mind that 
while 〃good fortune〃 is a factor in financial success; it must 
always be coupled with effort and hard work! 

Money Must Circulate 

A third thing you should know about money is that it is 
valuable only as long as it is being used。 Once it has been 
taken out of circulation; it becomes as worthless as the 〃old 
newspapers〃 or 〃empty beer cans〃 that have been stashed 
away in the attic。 To understand the truth of this principle; 
consider the following story。 On a bookshelf; in my home; I 
have a silver beer stein that was given to me as a gift for a 
speech I made。 Now; whenever I go into my house; I take all 
the change from my pockets and put it into the cup。 Then; 
when the cup is almost filled; I give it to one of my children; or 
one of two young cousins。 Each of them takes turns receiving 
the cup and of course they eagerly anticipate their turn。 The 
point I want you to notice; however; is that while the cup is 
being filled; the money in it has absolutely no value 
whatsoever; it just sits there; serving no useful function and 
not even drawing any interest。 

However; as soon as the cup is filled and the money is 
turned over to one of the kids; it literally 〃flies into action。〃 For 
instance; just last week; T。 Jay; one of my young cousins; 
received the money。 He immediately took it from my hand; 
rushed off to a golf school and purchased several golf lessons 
with his inheritance。 Now; I can't honestly say what the golf 
pro did with the money once he got it; but I do feel fairly safe 
in saying that he didn't just return it to a cup on his book 
she

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