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we heard that night while filming for Discovery Times。 It should be read; if you can
imagine this; in the voice of someone with an Indian accent trying to imitate an
American ora Brit。 Also imagine that nomatter how rude; unhappy; irritated; or ornery
the voices are on the other end of the line; these young Indians are incessantly and
unfailingly polite。 
Woman call center operator: 〃Good afternoon; may I speak with 。 。 。?〃 (Someone on
the other end just slammed down the phone。) 
Male call center operator: 〃Merchant services; this is Jerry; may I help you?〃 (The 
Indian call center operators adopt Western names of their own choosing。 The idea; 
of course; is to make their American or European customers feel more comfortable。 
Most of the young Indians I talked to about this were not offended but took it as
an opportunity to 


have some fun。 While a few just opt for Susan or Bob; some really get creative。)
Woman operator in Bangalore speaking to an American: 〃My name is Ivy Timberwoods and 
I am calling you 。 。 。〃
Woman operator in Bangalore getting an American's identity number: 〃May I have the 
last four digits of your Social Security?〃
Woman operator in Bangalore giving directions as though she were in Manhattan and 
looking out her window: 〃Yes; we have a branch on Seventy…fourth and Second Avenue; 
a branch at Fifty…fourth and Lexington 。 。 。〃
Male operator in Bangalore selling a credit card he could never afford himself: 〃This 
card comes to you with one of the lowest APR 。 。 。〃
Woman operator in Bangalore explaining to an American how she screwed up her checking
account: 〃Check number six…six…five for eighty…one dollars and fifty…five cents。 You 
will still be hit by the thirty…dollar charge。 Am I clear?〃
Woman operator in Bangalore after walking an American through a computer glitch: 〃Not 



a problem; Mr。 Jassup。 Thank you for your time。 Take care。 Bye…bye。〃 
Woman operator in Bangalore after someone has just slammed down the phone on her:
〃Hello? Hello?〃 
Woman operator in Bangalore apologizing for calling someone in America too early:
〃This is just a courtesy call; I'll call back later in the evening 。 。 。〃
Male operator in Bangalore trying desperately to sell an airline credit card to
someone in America who doesn't seem to want one: 〃Is that because you have too many
credit cards; or you don't like flying; Mrs。 Bell?〃
Woman operator in Bangalore trying to talk an American out of her computer crash:
〃Start switching between memory okay and memory test。 。 。〃
Male operator in Bangalore doing the same thing: 〃All right; then; let's just punch
in three and press Enter 。 。 。〃
Woman operator in Bangalore trying to help an American who cannot stand being on the
help line another second: 〃Yes; ma'am; I do 


understand that you are in a hurry right now。 I am just trying to help you out。 。 。〃
Woman operator in Bangalore getting another phone slammed down on her: 〃Yes; well;
so what time would be goo 。 。 。〃 
Same woman operator in Bangalore getting another phone slammed down on her: 〃Why;
Mrs。 Kent; it's not a 。。。〃
Same woman operator in Bangalore getting another phone slammed down on her: 〃As a 
safety back 。 。 。 Hello?〃
Same woman operator in Bangalore looking up from her phone: 〃I definitely have a bad 
day!〃 
Woman operator in Bangalore trying to help an American woman with a computer problem 
that she has never heard before: 〃What is the problem with this machine; ma'am? The 
monitor is burning?〃
There are currently about 245;000 Indians answering phones from all over the world
or dialing out to solicit people for credit cards or cell phone bargains or overdue 
bills。 These call center jobs are low…wage; low…prestige jobs in America; but when
shifted to India they become high…wage; high…prestige jobs。 The esprit de corps at
24/7 and other call centers I visited seemed quite high; and the young people were
all eager to share some of the bizarre phone conversations they've had with Americans 
who dialed 1…800…HELP; thinking they would wind up talking to someone around the block;
not around the world。 


C。 M。 Meghna; a 24/7 call center female operator; told me; 〃I've had lots of customers 
who call in 'with questions' not even connected to the product that we're dealing 
with。 They would callin because theyhad lost their wallet or just totalk to somebody。 
I'm like; 'Okay; all right; maybe you should look under the bed 'for your wallet' 
or where do you normally keep it;' and she's like; 'Okay; thank you so much for 
helping。'〃 Nitu Somaiah: 〃One of the customers asked me to marry him。〃 Sophie Sunder 
worked for Delta's lost…baggage department: 〃I remember this lady called from Texas;〃 
she said; 〃and she was; like; weeping on the phone。 She had traveled two connecting 
flights and she lost her bag and in the bag was her daughter's wedding gown and wedding 

25 
ring and I felt so sad for her and there was nothing I could do。 I had no information。 
〃Most of the customers were irate;〃 said Sunder。 〃The first thing they say is; 'Where's 
my bag? I want my bag now!' We were like supposed to say; 'Excuse me; can I have your 
first name and last name?' 'But where's my bag!' Some would ask which country am I 
from? We are supposed to tell the truth; 'so' we tell them India。 Some thought it 
was Indiana; not India! Some did not know where India is。 I said it is the country 
next to Pakistan。〃 
Although the great majority of the calls are rather routine and dull; competition 
for these jobs is fierce…not only because they pay well; but because you can work 
at night and go to school during part of the day; so they are stepping…stones toward 
a higher standard of living。 P。 V。 Kannan; CEO and cofounder of 24/7; explained to 
me how it all worked: 〃Today we have over four thousand associates spread out in 
Bangalore; Hyderabad; and Chennai。 Our associates start out with a take…home pay of 
roughly 200 a month; which grows to 300 to 400 per month in six months。 We also 
provide transportation; lunch; and dinner at no extra cost。 We providelife insurance; 
medical insurance for the entire family… and other benefits。〃 
Therefore; the total cost of each call center operator is actually around 500 per 
month when they start out and closer to 600 to 700 per month after six months。 
Everyone is also entitled to performance bonuses that allow them to earn; in certain 
cases; the equivalent of 100 percent of their base salary。 〃Around 10 to 20 percent 
of our associates pursue a degree in business or computer science during the day 
hours;〃 said Kannan; adding that more than one…third are taking some kind of extra 
computer or business training; even if it is not toward a degree。 〃It is quite common 
in India for people to pursue education through their twenties…self…improvement is 
a big theme and actively encouraged by parents and companies。 We sponsor an MBAprogram 
for consistent performers 'with' full…day classes over the weekend。 Everyone works 
eight hours a day; five days a week; with two fifteen…minute breaks and an hour off 
for lunch or dinner。〃Not surprisingly; the 24/7 customer call center gets about seven 
hun… 
26 
dred applications a day; but only 6 percent of applicants are hired。 Here is a snippet 
from a recruiting session for call center operators at a women's college in Bangalore: 
Recruiter 1: 〃Good morning; girls。〃 
Class in unison: 〃Good morning; ma'am。〃 
Recruiter 1: 〃We have been retained by some of the multinationals here to do the 
recruitment for them。 The primary clients that we are recruiting 'for' today are 
Honeywell。 And also for America Online。〃 
The young women…dozens of them…then all lined up with their application forms and 
waited to be interviewed by a recruiter at a wooden table。 Here is what some of the 
interviews sounded like: 
Recruiter 1: 〃What kind of job are you looking at?〃 
Applicant 1: 〃It should be based on accounts; then; where I can grow; I can grow in 
my career。〃 


Recruiter 1: 〃You have to be more confident about yourself when you're speaking。 
You're very nervous。 I want you to work a little on that and then get in touch with 
us。〃 
Recruiter 2 to another applicant: 〃Tell me something about yourself。〃 
Applicant 2: 〃I have passed my SSC with distinction。 Second P also with distinction。 
And I also hold a 70 percent aggregate in previous two years。〃 (This is Indian lingo 
for their equivalents of GPA and SAT scores。) 
Recruiter 2: 〃Go a little slow。 Don't be nervous。 Be cool。〃 
The next step for those applicants who are hired at a call center is the training 
program; which they are paid to attend。 It combines learning how to handle the specific 
processes for the company whose calls they will be taking or making; and attending 
something called 〃accent neutralization class。〃 These are daylong sessions with a 
language teacher who prepares the new Indian hires todisguise their pronounced Indian 
accents when speaking English and replace them with American; Canadian; or British 
ones…depending on which part of the world they will be speaking with。 It's pretty 
bizarre to watch。 The class I sat in on was being trained to speak in a neutral 
middle…Am

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