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motivated¡¡by¡¡both¡¡learning¡¡theory¡¡and¡¡motivational¡¡thought£»¡¡and¡¡his¡¡model¡¡for¡¡behavior¡¡was¡¡one¡¡of¡¡
survival¡£¡¡Hull¡¡assumed¡¡that¡¡motivation¡¡developed¡¡to¡¡meet¡¡the¡¡organic¡¡needs¡¡of¡¡the¡¡organism£»¡¡
because¡¡such¡¡a¡¡system¡¡gives¡¡the¡¡animal¡¡an¡¡advantage¡¡in¡¡the¡¡struggle¡¡to¡¡survive¡£¡¡This¡¡is¡¡based¡¡on¡¡
the¡¡various¡¡theories¡¡of¡¡evolution¡£¡¡Hull¡¡proposed¡¡that¡¡behavior¡¡resulted¡¡from¡¡three¡¡factors£º¡¡

¡£¡¡What¡¡has¡¡been¡¡learned¡¡
¡£¡¡The¡¡current¡¡level¡¡of¡¡drive¡¡
¡£¡¡The¡¡characteristics¡¡of¡¡the¡¡goal¡¡
Cognitive¡¡Theories¡¡

This¡¡group¡¡of¡¡theories¡¡involves¡¡an¡¡expectancy¡­value¡¡construct¡£¡¡Edward¡¡Tolman¡¡£¨1934£©¡¡proposed¡¡
that¡¡theories¡¡of¡¡behavior¡¡should¡¡be¡¡studied¡¡as¡¡a¡¡whole£»¡¡proposing¡¡that¡¡behavior¡¡is¡¡molar£»¡¡rather¡¡
than¡¡studying¡¡it¡¡as¡¡a¡¡function¡¡of¡¡its¡¡ponent¡¡parts¡¡£¨as¡¡in¡¡a¡¡reductionist¡¡model£©¡£¡¡Tolman¡¡posited¡¡
three¡¡defining¡¡properties¡¡for¡¡molar¡¡behavior¡£¡¡

1¡£¡¡Behavior¡¡is¡¡always¡¡directed¡¡toward¡¡or¡¡away¡¡from¡¡some¡¡specific¡¡goal£»¡¡behavior¡¡that¡¡is¡¡
directed¡¡toward¡¡a¡¡goal¡¡is¡¡persistent¡£¡¡
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PSYCHOLOGY¡¡AND¡¡LIFE¡¡

2¡£¡¡Behaviors¡¡leading¡¡toward¡¡a¡¡goal¡¡form¡¡a¡¡consistent¡¡pattern¡¡of¡¡responses¡£¡¡Behavior¡¡is¡¡not¡¡
random£»¡¡but¡¡represents¡¡the¡¡way¡¡in¡¡which¡¡the¡¡organism¡¡attempts¡¡to¡¡reach¡¡the¡¡goal¡£¡¡
3¡£¡¡There¡¡is¡¡selectivity¡¡to¡¡molar¡¡behavior¡£¡¡The¡¡shortest¡¡or¡¡easiest¡¡path¡¡to¡¡the¡¡goal¡¡will¡¡be¡¡taken¡£¡¡
These¡¡three¡¡characteristics¡¡imply¡¡that¡¡the¡¡organism¡¡has¡¡some¡¡understanding¡¡of¡¡the¡¡goal¡¡toward¡¡
which¡¡its¡¡behavior¡¡is¡¡leading¡£¡¡In¡¡a¡¡word£»¡¡Tolman¡¡saw¡¡behavior¡¡as¡¡being¡¡¡°purposive¡£¡±¡¡Further£»¡¡he¡¡
posited¡¡cognitive¡¡expectancy£»¡¡suggesting¡¡that¡¡organisms¡¡learn¡¡that¡¡particular¡¡behaviors¡¡lead¡¡to¡¡
particular¡¡goals¡£¡¡Organisms¡¡develop¡¡an¡¡expectancy¡¡that¡¡a¡¡specific¡¡set¡¡of¡¡behaviors¡¡will¡¡lead¡¡to¡¡a¡¡
specific¡¡goal¡£¡¡

Achievement¡¡and¡¡Motivation¡¡

What¡¡is¡¡achievement£¿¡¡A¡¡passable¡¡working¡¡definition¡¡is¡¡the¡¡development¡¡of¡¡motives£»¡¡capabilities£»¡¡
interests£»¡¡and¡¡behaviors¡¡that¡¡have¡¡to¡¡do¡¡with¡¡performance¡¡in¡¡evaluative¡¡situations¡£¡¡How¡¡does¡¡that¡¡
pertain¡¡to¡¡the¡¡average¡¡child¡¡or¡¡adolescent¡¡in¡¡a¡¡realistic¡¡format£¿¡¡Achievement¡¡is¡¡an¡¡important¡¡
concept¡¡for¡¡all¡¡of¡¡us¡¡relative¡¡to¡¡issues¡¡such¡¡as£º¡¡

¡£¡¡Grades¡¡during¡¡our¡¡school¡¡years¡¡
¡£¡¡Scores¡¡on¡¡college¡¡entrance¡¡exams¡¡
¡£¡¡Ability¡¡to¡¡pass¡¡a¡¡football¡¡or¡¡hit¡¡a¡¡softball¡¡
¡£¡¡Engaging¡¡in¡¡appropriate¡¡social¡¡behavior¡¡£¨to¡¡be¡¡popular£©¡¡
These¡¡are¡¡all¡¡examples¡¡of¡¡achievements£»¡¡but¡¡where¡¡or¡¡how¡¡does¡¡achievement¡¡bee¡¡relevant¡¡to¡¡us£¿¡¡
First£»¡¡it¡¡is¡¡important¡¡for¡¡all¡¡of¡¡us¡¡in¡¡terms¡¡of¡¡the¡¡need¡¡for¡¡achievement¡¡£¨n¡¡Ach£©£»¡¡the¡¡degree¡¡to¡¡which¡¡
the¡¡individual¡¡strives¡¡for¡¡success¡£¡¡The¡¡Need¡¡for¡¡Achievement¡¡is¡¡based¡¡on¡¡expectancy¡¡theory¡£¡¡
McClelland¡¡explained¡¡achievement¡¡motivation¡¡as¡¡the¡¡need¡¡to¡¡perform¡¡the¡¡difficult¡¡as¡¡well¡¡and¡¡as¡¡
quickly¡¡as¡¡possible¡£¡¡In¡¡1983£»¡¡Spence¡¡and¡¡Helmreich¡¡identified¡¡three¡¡factors¡¡as¡¡contributing¡¡to¡¡
achievement¡¡tendencies£º¡¡work£»¡¡mastery£»¡¡and¡¡petition¡£¡¡Spence¡¡and¡¡Helmreich¡¡found¡¡that¡¡females¡¡
scored¡¡higher¡¡on¡¡work¡¡and¡¡males¡¡scored¡¡higher¡¡on¡¡both¡¡mastery¡¡and¡¡petition¡£¡¡Have¡¡your¡¡class¡¡
try¡¡to¡¡determine¡¡why¡£¡¡One¡¡reason¡¡is¡¡that¡¡they¡¡were¡¡well¡¡socialized¡¡into¡¡traditional¡¡gender¡¡roles¡£¡¡

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Dweck¡¡£¨1986£©¡¡found¡¡the¡¡girls¡¯¡¡pattern¡¡of¡¡motivation¡¡differed¡¡from¡¡that¡¡of¡¡boys¡¡and¡¡that¡¡very¡¡bright¡¡
females¡¡showed¡¡greater¡¡debilitation¡¡after¡¡failure£»¡¡that¡¡is£»¡¡they¡¡displayed¡¡greater¡¡decrements¡¡in¡¡
motivation¡¡and¡¡performance¡¡than¡¡did¡¡other¡¡females¡¡or¡¡any¡¡males¡£¡¡Conversely£»¡¡the¡¡brightest¡¡males¡¡
showed¡¡facilitation¡¡following¡¡failure¡£¡¡Dweck¡¡posits¡¡that¡¡lower¡¡math¡¡achievement¡¡for¡¡females¡¡may¡¡
be¡¡at¡¡least¡¡partially¡¡attributable¡¡to¡¡this¡¡difference¡¡in¡¡motivational¡¡patterns¡¡because¡¡sex/gender¡¡
differences¡¡in¡¡both¡¡math¡¡and¡¡motivation¡¡are¡¡greatest¡¡among¡¡the¡¡brightest¡¡students¡£¡¡Dweck¡¡also¡¡
found¡¡that¡¡females¡¡show¡¡a¡¡lower¡¡preference¡¡for¡¡novel¡¡or¡¡challenging¡¡tasks¡¡than¡¡do¡¡males¡¡and¡¡that¡¡
females¡¡are¡¡more¡¡likely¡¡to¡¡attribute¡¡their¡¡failure¡¡to¡¡lack¡¡of¡¡ability¡¡than¡¡are¡¡males¡£¡¡

In¡¡addition¡¡to¡¡the¡¡determinants¡¡of¡¡achievement¡¡behavior¡¡already¡¡mentioned£»¡¡let¡¡us¡¡look¡¡at¡¡the¡¡
cognitive¡¡determinants¡¡of¡¡this¡¡construct¡£¡¡Two¡¡factors¡¡that¡¡strongly¡¡impact¡¡what¡¡an¡¡individual¡¡is¡¡
likely¡¡to¡¡achieve¡¡are¡¡the£º¡¡

¡£¡¡Value¡¡placed¡¡on¡¡achievement¡¡of¡¡the¡¡goal¡£¡¡An¡¡individual¡¯s¡¡willingness¡¡to¡¡set¡¡high¡¡standards¡¡
and¡¡work¡¡to¡¡attain¡¡them¡¡will¡¡fluctuate¡¡in¡¡accordance¡¡with¡¡how¡¡valuable¡¡the¡¡achievement¡¡is¡¡
to¡¡them¡¡personally¡£¡¡Obviously£»¡¡value¡¡then¡¡bees¡¡a¡¡significant¡¡predictor¡¡of¡¡achievement¡¡
232¡¡


CHAPTER¡¡12£º¡¡MOTIVATION¡¡

behavior¡£¡¡

¡¤¡¡Expectation¡¡of¡¡achieving¡¡the¡¡goal¡£¡¡When¡¡dealing¡¡with¡¡children¡¡and¡¡adolescents£»¡¡those¡¡who¡¡
expect¡¡to¡¡succeed¡¡usually¡¡do¡¡and¡¡those¡¡who¡¡do¡¡not¡¡expect¡¡to¡¡succeed¡¡usually¡¡do¡¡not¡£¡¡
Attributional¡¡Theories¡¡of¡¡Achievement¡¡

Rotter¡¯s¡¡£¨1954£©¡¡locus¡­of¡­control¡¡model¡¡was¡¡expanded¡¡by¡¡Virginia¡¡Crandall¡¡£¨1967£©¡¡as¡¡follows¡£¡¡
Individuals¡¡with¡¡an¡¡internal¡¡locus¡¡of¡¡control¡¡£¨internalizers£©¡¡assume¡¡that¡¡they¡¡are¡¡personally¡¡
responsible¡¡for¡¡their¡¡success¡¡or¡¡failures¡£¡¡Individuals¡¡with¡¡external¡¡locus¡¡of¡¡control¡¡£¨externalizers£©¡¡

believe¡¡their¡¡success¡­to¡­failure¡¡rates¡¡depend¡¡on¡¡luck¡¡or¡¡fate£»¡¡rather¡¡than¡¡on¡¡their¡¡own¡¡effort¡¡or¡¡ability¡£¡¡
Crandall¡¡feels¡¡that¡¡an¡¡internal¡¡locus¡¡of¡¡control¡¡is¡¡conducive¡¡to¡¡achievement¡£¡¡Individuals¡¡must¡¡
believe¡¡that¡¡their¡¡efforts¡¡will¡¡lead¡¡to¡¡positive¡¡outes¡¡if¡¡they¡¡are¡¡to¡¡work¡¡for¡¡success¡¡and¡¡bee¡¡
high¡¡achievers¡£¡¡Work¡¡by¡¡Findley¡¡and¡¡Cooper¡¡supported¡¡Crandall¡¯s¡¡hypothesis£»¡¡in¡¡finding¡¡that¡¡
internalizers¡¡do¡¡earn¡¡higher¡¡grades¡¡and¡¡typically¡¡outperform¡¡externalizers¡¡on¡¡standard¡¡tests¡¡of¡¡
academic¡¡performance¡£¡¡

Once¡¡we¡¡have¡¡taken¡¡a¡¡test¡¡or¡¡made¡¡a¡¡decision£»¡¡to¡¡what¡¡do¡¡we¡¡attribute¡¡our¡¡success¡¡or¡¡failure£¿¡¡What¡¡
sorts¡¡of¡¡causal¡¡attributions¡¡do¡¡we¡¡make£¿¡¡Weiner¡¡£¨1974£»¡¡1986£©¡¡added¡¡a¡¡dimension¡¡of¡¡stability¡¡to¡¡

Crandall¡¯s¡¡theory¡£¡¡This¡¡dimension¡¡states¡¡that¡¡if¡¡you¡¡find¡¡one¡¡specific¡¡type¡¡of¡¡problem¡¡to¡¡be¡¡
exceedingly¡¡difficult¡¡for¡¡you£»¡¡there¡¡is¡¡good¡¡reason¡¡to¡¡expect¡¡problems¡¡of¡¡a¡¡similar¡¡nature¡¡also¡¡to¡¡be¡¡
difficult¡¡for¡¡you¡£¡¡If¡¡they¡¡are£»¡¡it¡¡is¡¡a¡¡stable¡¡cause¡£¡¡bine¡¡this¡¡dimension¡¡with¡¡ability£»¡¡effort£»¡¡luck£»¡¡and¡¡

task¡¡difficulty£»¡¡and¡¡we¡¡get¡¡the¡¡following¡¡matrix£º¡¡

Locus¡¡of¡¡Causality¡¡Internal¡¡Cause¡¡External¡¡Cause¡¡
Stable¡¡Cause¡¡Ability¡¡Task¡¡Difficulty¡¡
Unstable¡¡Cause¡¡Effort¡¡Luck¡¡

A¡¡final¡¡issue¡¡we¡¡need¡¡to¡¡address¡¡regarding¡¡motivation¡¡is¡¡learned¡¡helplessness¡£¡¡Learned¡¡
helplessness¡¡deals¡¡with¡¡patterns¡¡of¡¡attributions¡¡displayed¡¡by¡¡the¡¡individual¡¡during¡¡explanations¡¡of¡¡
achievement¡¡outes£»¡¡and¡¡the¡¡effects¡¡of¡¡these¡¡attributional¡¡styles¡¡on¡¡later¡¡achievement¡£¡¡Dweck¡¡et¡¡
al¡£¡¡found¡¡reliable¡¡individual¡¡differences¡¡in¡¡the¡¡way¡¡children¡¡react¡¡to¡¡achievement¡¡outes£»¡¡
especially¡¡failure¡£¡¡

Some¡¡kids¡¡are¡¡mastery¡¡oriented¡£¡¡They¡¡attribute¡¡failures¡¡to¡¡unstable¡¡causes£»¡¡such¡¡as¡¡insufficient¡¡effort£»¡¡
and¡¡will¡¡increase¡¡their¡¡effort¡¡on¡¡the¡¡next¡¡occasion¡£¡¡Conversely£»¡¡those¡¡children¡¡who¡¡perceive¡¡failure¡¡
as¡¡deriving¡¡from¡¡stable¡¡causes¡¡often¡¡show¡¡little¡¡expenditure¡¡of¡¡effort¡¡and¡¡subsequent¡¡deterioration¡¡
of¡¡performance¡¡on¡¡future¡¡tasks¡£¡¡These¡¡children¡¡seem¡¡to¡¡give¡¡up¡¡when¡¡they¡¡fail¡¡and¡¡often¡¡will¡¡not¡¡
attempt¡¡a¡¡task¡¡that¡¡they¡¡mastered¡¡earlier¡£¡¡Dweck¡¡felt¡¡this¡¡to¡¡be¡¡a¡¡variation¡¡of¡¡learned¡¡helplessness¡£¡¡If¡¡
failure¡¡is¡¡attributed¡¡to¡¡a¡¡cause¡¡over¡¡which¡¡the¡¡child¡¡exercises¡¡little¡¡control£»¡¡they¡¡see¡¡little¡¡reason¡¡to¡¡
keep¡¡trying¡£¡¡They¡¡give¡¡up¡¡before¡¡they¡¡even¡¡begin¡£¡¡So¡¡convinced¡¡that¡¡they¡¡will¡¡fail¡¡yet¡¡again£»¡¡they¡¡
save¡¡themselves¡¡the¡¡effort¡¡and¡¡do¡¡not¡¡even¡¡begin¡¡to¡¡try¡£¡¡They¡¡learn¡¡to¡¡be¡¡helpless¡£¡¡Dweck¡¡also¡¡noted¡¡
these¡¡helpless¡¡children¡¡were¡¡often¡¡at¡¡the¡¡top¡¡of¡¡their¡¡class¡¡in¡¡earlier¡¡achievement¡£¡¡So¡¡what¡¡
happened£¿¡¡Sadly£»¡¡the¡¡culprit¡¡is¡¡often¡¡the¡¡evaluations¡¡of¡¡the¡¡child¡¯s¡¡work¡¡by¡¡a¡¡teacher¡£¡¡If¡¡a¡¡teacher¡¡
praises¡¡luck¡¡or¡¡other¡¡unstable¡¡factors¡¡on¡¡success¡¡and¡¡emphasizes¡¡lack¡¡of¡¡ability¡¡on¡¡failure£»¡¡children¡¡
will¡¡attribute¡¡success¡¡to¡¡luck¡¡and¡¡failure¡¡to¡¡a¡¡lack¡¡of¡¡ability¡£¡¡This¡¡is¡¡the¡¡pattern¡¡seen¡¡in¡¡learned¡¡
helplessness¡£¡¡If£»¡¡however£»¡¡teachers¡¡praise¡¡ability¡¡on¡¡success¡¡and¡¡emphasize¡¡unstable¡¡factors¡¡on¡¡
failure£»¡¡children¡¡will¡¡learn¡¡mastery¡¡orientation¡£¡¡

233¡¡


PSYCHOLOGY¡¡AND¡¡LIFE¡¡

234¡¡


CHAPTER¡¡12£º¡¡MOTIVATION¡¡

BIOGRAPHICAL¡¡PROFILES¡¡

Clark¡¡Hull¡¡£¨1884¨C1952£©¡¡

Clark¡¡Hull¡¡was¡¡born¡¡in¡¡Akron£»¡¡New¡¡York£»¡¡the¡¡son¡¡of¡¡an¡¡unschooled¡¡farmer¡£¡¡Hull¡¡missed¡¡much¡¡
school¡¡himself¡¡as¡¡a¡¡child¡¡when¡¡duties¡¡on¡¡the¡¡farm¡¡assumed¡¡greater¡¡importance¡¡than¡¡¡°book¡¡

learning¡£¡±¡¡He¡¡attended¡¡Alma¡¡College£»¡¡intending¡¡to¡¡be¡¡an¡¡engineer£»¡¡but¡¡having¡¡read¡¡James¡¯¡¡Principles¡¡
of¡¡Psychology£»¡¡he¡¡settled¡¡on¡¡the¡¡study¡¡of¡¡philosophy¡¡and¡¡psychology¡£¡¡In¡¡1918£»¡¡Hull¡¡pleted¡¡the¡¡
requirements¡¡of¡¡the¡¡Ph¡£D¡£¡¡at¡¡the¡¡University¡¡of¡¡Wisconsin£»¡¡where¡¡he¡¡taught¡¡until¡¡1929£»¡¡when¡¡he¡¡
moved¡¡to¡¡Yale£»¡¡where¡¡he¡¡remained¡¡until¡¡his¡¡death¡£¡¡

Hull¡¡is¡¡perhaps¡¡the¡¡most¡¡significant¡¡contributor¡¡to¡¡the¡¡grand¡¡era¡¡of¡¡learning¡¡theory¡¡in¡¡America¡¡
during¡¡the¡¡1930s¡¡and¡¡1940s¡£¡¡His¡¡particular¡¡theory¡¡involved¡¡a¡¡sophisticated¡¡mathematical¡¡system¡¡
that¡¡took¡¡full¡¡advantage¡¡of¡¡the¡¡hypothetico¡­deductive¡¡method£»¡¡generating¡¡more¡¡empirical¡¡research¡¡
during¡¡the¡¡1940s¡¡and¡¡50s¡¡than¡¡all¡¡peting¡¡theories¡¡of¡¡learning¡¡bined¡£¡¡Hull¡¯s¡¡theoretical¡¡

system¡¡is¡¡presented¡¡in¡¡both¡¡Principles¡¡of¡¡Behavior¡¡£¨1943£©¡¡and¡¡A¡¡Behavior¡¡System¡¡£¨1952£©¡£¡¡He¡¡was¡¡
president¡¡of¡¡the¡¡American¡¡Psychological¡¡Association¡¡in¡¡1936¡£¡¡

David¡¡McClelland¡¡£¨b¡£¡¡1917£©¡¡

David¡¡McClelland¡¡attended¡¡Wesleyan¡¡University¡¡and¡¡the¡¡University¡¡of¡¡Missouri

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