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Key Issues 

How sex hormones affect gender behavior in rats; how the environment affects gender roles; 
reasons for self…segregation by gender among preschool children; artificial limits imposed on 
female gender roles; relationship between gender roles and depression; and how gender 
stereotypes in advertisements affect behavior。 

Demonstrations 

Sex differences in the play behavior of baby rats。 

Self…segregation by gender in a preschool。 

Archival Demonstrations 

Socialization differences in gender appropriate behavior and dress。 

Interviews 

Developmental neuroscientist Michael Meaney studies why male rats are more apt to engage 
in rough…and…tumble play; while female rats are consistently less aggressive and less 
physical。 

Eleanor Maccoby examines why children tend to socialize with other children of the same 
sex。 

Jean Block examines the differences in the socialization of male and female children and its 
effects on their relationships with other children of the same and opposite sex。 

PROGRAM 20: CONSTRUCTING SOCIAL REALITY 

Overview 

The factors that contribute to our interpretation of reality and how understanding the 
psychological processes that govern our behavior may help us to bee more empathetic 
and independent members of society。 

Key Issues 

Power of cognitive control; the Pygmalion effect; how teachers’ expectations affect children’s 
test scores; the development of prejudice in a grammar school classroom; and the principle of 
pliance as illustrated in television ads。 

353 


PSYCHOLOGY AND LIFE 

Demonstrations 

The self…fulfilling prophecy study; or the Pygmalion effect。 

The principles of pliance illustrated with actual television advertisements。 

Jane Elliot’s blue…eyed versus brown…eyed case study。 

Students’ enhanced self…esteem and performance due to the jigsaw classroom。 

New Interview 

Steven Hassan looks at the ways cults use mind control methods to reshape people’s identity 

and reconstruct the way they perceive reality。 

Interviews 

Grammar school teacher Jane Elliot divides her classroom into a superior blue…eyed group 

and an inferior brown…eyed group to study the development and nature of prejudice。 

Robert Rosenthal studies how teachers’ expectations can affect children’s test scores。 

Elliot Aronson and Alex Gonzalez examine how cooperation rather than petition changes 
the way students see themselves and their peers。 

Robert Cialdini examines the principles of reciprocation; scarcity; authority; mitment; 

liking; and consensus in marketing and advertising。 

FILM AND VIDEOS 

Candid Camera Classics for Social Psychology consists of 16 episodes that I selected; with Allen 
Funt’s assistance; to dramatize many key social psychology topics; such as pliance; 
conformity; obedience; social influence; authority; power; morality; and bias in field surveys。 
Each of these creative gems is funny and entertaining; while teaching important messages about 
human nature。 Since they vary in duration from 2 to 6 minutes; a given episode can be used to 
launch a lecture as a thematic overview; to underscore a conclusion from a body of empirical 
research; or to provide a source for opening a discussion of the behaviors that the class and the 
instructor observed together。 The Candid Camera Classics e with an instructor’s guide (that I 
prepared with Allen Funt) that will assist teachers in getting the most mileage from using them。 
McGraw…Hill distributes this video (VHS) and a laser disk version。 For ordering information; call 
1…800…338…3987。 

Quiet Rage: The Stanford Prison Study is a 50…minute video of the experiment I conducted in 
1971 (with Craig Haney and Curt Banks); in which college students were randomly assigned to 
play the roles of prisoners or guards in a mock prison。 This planned 2…week study had to be 
terminated after only 6 days because of the pathology that emerged from participants chosen 
precisely because they were the most normal and healthy individuals of the many that had 
volunteered for the study。 The video uses some of the original archival footage filmed secretly 
during the study; along with film of the surprise arrests of the volunteers by the police。 In 
addition to the daily chronology of events that unfolded in this Pirandellian Prison; the film 
includes post…experiment interviews with former prisoners and guards; including a powerful 
testimony by the first student to have a “nervous breakdown” that influenced his entire life。 He 
went on to get a Ph。D。 in clinical psychology; do an internship at San Quentin Prison; and bee 
a prison psychologist in the San Francisco County Jail; where he has worked for the past 14 years。 

354 


CHAPTER 17: SOCIAL PROCESSES AND RELATIONSHIPS 

Flashback techniques and an original music score add to the impact of this AV supplement for 
teaching social psychology。 It can be ordered by writing to P。O。 Box 2996; Stanford; CA 943052996; 
or by calling (415) 725…2417。 If not entirely satisfied; a full refund is guaranteed。 

355 


PSYCHOLOGY AND LIFE 

Abilene Paradox (1984)。 VCFM; 27 minutes 

A gently humorous exposition of social psychological concepts such as groupthink and 
deindividuation。 Demonstrates how the cognitive processing of a well…intentioned; cooperating 
group can go far astray from the individual views of the members。 

Captive Minds: Hypnosis and Beyond (1985)。 JFMU; 55 minutes 

Explains how long…term conditioning takes place; such as how the Moonies hold on to their 
disciples; and how the Marine Corps generates such fierce loyalty。 The indoctrination methods of 
disparate institutions are surprisingly similar。 Recruits are isolated in unfamiliar environments; 
kept busy to the point of exhaustion; confused; frightened; and their sense of identity weakened。 
Over time; they bee vulnerable to suggestion。 They then readily submit to a strong 
authoritarian leader。 Reminds us that we are all vulnerable to psychological manipulations; some 
of which have social and political consequences。 

Conformity (1989)。 Insight Media; 30 minutes 

This program examines the pros and cons of conforming behavior; looking at its dangers as well 
as its utility in group decision making; classroom activities; and military regimentation。 It 
introduces reasons for conformity and investigates some of the variables that predict who is 
likely to conform。 

Conformity and Independence (1975)。 ITJ (MTI); 23 minutes 

Uses field and laboratory settings to look at social psychology’s main findings and principles in 
the area of conformity and independence。 Includes Sherif’s experiments on norm formation; 
Asch’s experiments on group pressure; and Crutchfield’s variation; Milgram’s experiment on 
action conformity; Kelman’s three processes of pliance; and Moscovici’s theoretical views。 

Prejudice: Causes; Consequences; Cures (1974)。 CFM; 23 minutes 

Explores several forms of prejudice: racial; sexual; educational; and economic。 Offers examples of 
the problems of double standards; overgeneralized observations; territorial and economic group 
conflicts; severe and punitive upbringing; conformity; and socialization。 

Prejudice (1989)。 Insight Media; 30 minutes 

Showing four scenarios of prejudiced behavior; this program explores stereotypes and emotions 
underlying prejudice。 It discusses possible methods for reducing discrimination。 

Productivity and the Self…fulfilling Prophecy: The Pygmalion Effect (1976)。 MCGFY; 28 
minutes 

This film illustrates self…fulfilling prophecies in several settings; including social science and 
industrial management experiments。 Illustrations include placebo effects and bank runs during 
the depression。 

Reflections on 100 Years of Social Psychology。 (Available from California State University; 
Fresno; Department of Psychology; 5310 N。 Campus Drive; Fresno; CA 93740…0011。) 

An edited video of presentations by Elliot Aronson; Leonard Berkowitz; Morton Deutsch; Harold 
Gerard; Harold Kelley; Albert Pepitone; Bertram Raven; Robert Zajonc; and Philip Zimbardo to 
acpany a text memorating 100 years of experimental social psychology。 

Social Psychology (1990)。 Insight Media; 30 minutes 

Social psychology attempts to understand the myriad of social forces that influence our attitudes 
and actions。 This program discusses several research studies and findings on stereotyping and 

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CHAPTER 17: SOCIAL PROCESSES AND RELATIONSHIPS 

prejudice; attribution theory; and the power of social roles。 Philip G。 Zimbardo’s prison 
experiments are described and analyzed。 

357 


PSYCHOLOGY AND LIFE 

War and Violence (1986)。 FFHS; 52 minutes 

Demonstrates that poverty and violence go hand in hand。 Depicts inner…city Boston and a lesson 
on walking away from a fight。 Includes an interview with a young Hispanic in Oakland who 
talks about the machismo that underlies gang violence。 Explains that around the world violence 
is fueled by religion; nationalism; or race and made worse by politicians’ rhetoric。 Looks at the 
possibility of warfare today and the repercussion it has 

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