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rowds£»¡¡or¡¡of¡¡the¡¡race¡¡to¡¡which¡¡the¡¡crowds¡¡belong£»¡¡but¡¡their¡¡tendency¡¡is¡¡always¡¡belittling¡¡and¡¡in¡¡the¡¡direction¡¡of¡¡simplification¡£¡¡¡¡This¡¡explains¡¡the¡¡fact¡¡that£»¡¡from¡¡the¡¡social¡¡point¡¡of¡¡view£»¡¡there¡¡is¡¡in¡¡reality¡¡scarcely¡¡any¡¡such¡¡thing¡¡as¡¡a¡¡hierarchy¡¡of¡¡ideasthat¡¡is¡¡to¡¡say£»¡¡as¡¡ideas¡¡of¡¡greater¡¡or¡¡less¡¡elevation¡£¡¡¡¡However¡¡great¡¡or¡¡true¡¡an¡¡idea¡¡may¡¡have¡¡been¡¡to¡¡begin¡¡with£»¡¡it¡¡is¡¡deprived¡¡of¡¡almost¡¡all¡¡that¡¡which¡¡constituted¡¡its¡¡elevation¡¡and¡¡its¡¡greatness¡¡by¡¡the¡¡mere¡¡fact¡¡that¡¡it¡¡has¡¡come¡¡within¡¡the¡¡intellectual¡¡range¡¡of¡¡crowds¡¡and¡¡exerts¡¡an¡¡influence¡¡upon¡¡them¡£

Moreover£»¡¡from¡¡the¡¡social¡¡point¡¡of¡¡view¡¡the¡¡hierarchical¡¡value¡¡of¡¡an¡¡idea£»¡¡its¡¡intrinsic¡¡worth£»¡¡is¡¡without¡¡importance¡£¡¡¡¡The¡¡necessary¡¡point¡¡to¡¡consider¡¡is¡¡the¡¡effects¡¡it¡¡produces¡£¡¡¡¡The¡¡Christian¡¡ideas¡¡of¡¡the¡¡Middle¡¡Ages£»¡¡the¡¡democratic¡¡ideas¡¡of¡¡the¡¡last¡¡century£»¡¡or¡¡the¡¡social¡¡ideas¡¡of¡¡to¡­day¡¡are¡¡assuredly¡¡not¡¡very¡¡elevated¡£¡¡¡¡Philosophically¡¡considered£»¡¡they¡¡can¡¡only¡¡be¡¡regarded¡¡as¡¡somewhat¡¡sorry¡¡errors£»¡¡and¡¡yet¡¡their¡¡power¡¡has¡¡been¡¡and¡¡will¡¡be¡¡immense£»¡¡and¡¡they¡¡will¡¡count¡¡for¡¡a¡¡long¡¡time¡¡to¡¡come¡¡among¡¡the¡¡most¡¡essential¡¡factors¡¡that¡¡determine¡¡the¡¡conduct¡¡of¡¡States¡£

Even¡¡when¡¡an¡¡idea¡¡has¡¡undergone¡¡the¡¡transformations¡¡which¡¡render¡¡it¡¡accessible¡¡to¡¡crowds£»¡¡it¡¡only¡¡exerts¡¡influence¡¡when£»¡¡by¡¡various¡¡processes¡¡which¡¡we¡¡shall¡¡examine¡¡elsewhere£»¡¡it¡¡has¡¡entered¡¡the¡¡domain¡¡of¡¡the¡¡unconscious£»¡¡when¡¡indeed¡¡it¡¡has¡¡become¡¡a¡¡sentiment£»¡¡for¡¡which¡¡much¡¡time¡¡is¡¡required¡£

For¡¡it¡¡must¡¡not¡¡be¡¡supposed¡¡that¡¡merely¡¡because¡¡the¡¡justness¡¡of¡¡an¡¡idea¡¡has¡¡been¡¡proved¡¡it¡¡can¡¡be¡¡productive¡¡of¡¡effective¡¡action¡¡even¡¡on¡¡cultivated¡¡minds¡£¡¡¡¡This¡¡fact¡¡may¡¡be¡¡quickly¡¡appreciated¡¡by¡¡noting¡¡how¡¡slight¡¡is¡¡the¡¡influence¡¡of¡¡the¡¡clearest¡¡demonstration¡¡on¡¡the¡¡majority¡¡of¡¡men¡£¡¡¡¡Evidence£»¡¡if¡¡it¡¡be¡¡very¡¡plain£»¡¡may¡¡be¡¡accepted¡¡by¡¡an¡¡educated¡¡person£»¡¡but¡¡the¡¡convert¡¡will¡¡be¡¡quickly¡¡brought¡¡back¡¡by¡¡his¡¡unconscious¡¡self¡¡to¡¡his¡¡original¡¡conceptions¡£¡¡¡¡See¡¡him¡¡again¡¡after¡¡the¡¡lapse¡¡of¡¡a¡¡few¡¡days¡¡and¡¡he¡¡will¡¡put¡¡forward¡¡afresh¡¡his¡¡old¡¡arguments¡¡in¡¡exactly¡¡the¡¡same¡¡terms¡£¡¡¡¡He¡¡is¡¡in¡¡reality¡¡under¡¡the¡¡influence¡¡of¡¡anterior¡¡ideas£»¡¡that¡¡have¡¡become¡¡sentiments£»¡¡and¡¡it¡¡is¡¡such¡¡ideas¡¡alone¡¡that¡¡influence¡¡the¡¡more¡¡recondite¡¡motives¡¡of¡¡our¡¡acts¡¡and¡¡utterances¡£¡¡¡¡It¡¡cannot¡¡be¡¡otherwise¡¡in¡¡the¡¡case¡¡of¡¡crowds¡£

When¡¡by¡¡various¡¡processes¡¡an¡¡idea¡¡has¡¡ended¡¡by¡¡penetrating¡¡into¡¡the¡¡minds¡¡of¡¡crowds£»¡¡it¡¡possesses¡¡an¡¡irresistible¡¡power£»¡¡and¡¡brings¡¡about¡¡a¡¡series¡¡of¡¡effects£»¡¡opposition¡¡to¡¡which¡¡is¡¡bootless¡£¡¡¡¡The¡¡philosophical¡¡ideas¡¡which¡¡resulted¡¡in¡¡the¡¡French¡¡Revolution¡¡took¡¡nearly¡¡a¡¡century¡¡to¡¡implant¡¡themselves¡¡in¡¡the¡¡mind¡¡of¡¡the¡¡crowd¡£¡¡¡¡Their¡¡irresistible¡¡force£»¡¡when¡¡once¡¡they¡¡had¡¡taken¡¡root£»¡¡is¡¡known¡£¡¡¡¡The¡¡striving¡¡of¡¡an¡¡entire¡¡nation¡¡towards¡¡the¡¡conquest¡¡of¡¡social¡¡equality£»¡¡and¡¡the¡¡realisation¡¡of¡¡abstract¡¡rights¡¡and¡¡ideal¡¡liberties£»¡¡caused¡¡the¡¡tottering¡¡of¡¡all¡¡thrones¡¡and¡¡profoundly¡¡disturbed¡¡the¡¡Western¡¡world¡£¡¡¡¡During¡¡twenty¡¡years¡¡the¡¡nations¡¡were¡¡engaged¡¡in¡¡internecine¡¡conflict£»¡¡and¡¡Europe¡¡witnessed¡¡hecatombs¡¡that¡¡would¡¡have¡¡terrified¡¡Ghengis¡¡Khan¡¡and¡¡Tamerlane¡£¡¡¡¡The¡¡world¡¡had¡¡never¡¡seen¡¡on¡¡such¡¡a¡¡scale¡¡what¡¡may¡¡result¡¡from¡¡the¡¡promulgation¡¡of¡¡an¡¡idea¡£

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2¡£¡¡THE¡¡REASONING¡¡POWER¡¡OF¡¡CROWDS


It¡¡cannot¡¡absolutely¡¡be¡¡said¡¡that¡¡crowds¡¡do¡¡not¡¡reason¡¡and¡¡are¡¡not¡¡to¡¡be¡¡influenced¡¡by¡¡reasoning¡£

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The¡¡characteristics¡¡of¡¡the¡¡reasoning¡¡of¡¡crowds¡¡are¡¡the¡¡association¡¡of¡¡dissimilar¡¡things¡¡possessing¡¡a¡¡merely¡¡apparent¡¡connection¡¡between¡¡each¡¡other£»¡¡and¡¡the¡¡immediate¡¡generalisation¡¡of¡¡particular¡¡cases¡£¡¡¡¡It¡¡is¡¡arguments¡¡of¡¡this¡¡kind¡¡that¡¡are¡¡always¡¡presented¡¡to¡¡crowds¡¡by¡¡those¡¡who¡¡know¡¡how¡¡to¡¡manage¡¡them¡£¡¡They¡¡are¡¡the¡¡only¡¡arguments¡¡by¡¡which¡¡crowds¡¡are¡¡to¡¡be¡¡influenced¡£¡¡A¡¡chain¡¡of¡¡logical¡¡argumentation¡¡is¡¡totally¡¡incomprehensible¡¡to¡¡crowds£»¡¡and¡¡for¡¡this¡¡reason¡¡it¡¡is¡¡permissible¡¡to¡¡say¡¡that¡¡they¡¡do¡¡not¡¡reason¡¡or¡¡that¡¡they¡¡reason¡¡falsely¡¡and¡¡are¡¡not¡¡to¡¡be¡¡influenced¡¡by¡¡reasoning¡£¡¡¡¡Astonishment¡¡is¡¡felt¡¡at¡¡times¡¡on¡¡reading¡¡certain¡¡speeches¡¡at¡¡their¡¡weakness£»¡¡and¡¡yet¡¡they¡¡had¡¡an¡¡enormous¡¡influence¡¡on¡¡the¡¡crowds¡¡which¡¡listened¡¡to¡¡them£»¡¡but¡¡it¡¡is¡¡forgotten¡¡that¡¡they¡¡were¡¡intended¡¡to¡¡persuade¡¡collectivities¡¡and¡¡not¡¡to¡¡be¡¡read¡¡by¡¡philosophers¡£¡¡¡¡An¡¡orator¡¡in¡¡intimate¡¡communication¡¡with¡¡a¡¡crowd¡¡can¡¡evoke¡¡images¡¡by¡¡which¡¡it¡¡will¡¡be¡¡seduced¡£¡¡¡¡If¡¡he¡¡is¡¡successful¡¡his¡¡object¡¡has¡¡been¡¡attained£»¡¡and¡¡twenty¡¡volumes¡¡of¡¡haranguesalways¡¡the¡¡outcome¡¡of¡¡reflectionare¡¡not¡¡worth¡¡the¡¡few¡¡phrases¡¡which¡¡appealed¡¡to¡¡the¡¡brains¡¡it¡¡was¡¡required¡¡to¡¡convince¡£

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3¡£¡¡THE¡¡IMAGINATION¡¡OF¡¡CROWDS


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