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be set down to mere boyish exuberance of make…believe; it must be



sought among considerations germane to that business enterprise



that rules academic policy。 However attractive such a derivation



might seem; this whole traffic in pageantry and ceremonial



amenities can not be traced back to ecclesiastical ground; except



in point of remote pedigree; it has grown greater since the



businessmen took over academic policy out of the hands of the



clergy。 Nor can it be placed to the account of courtly;



diplomatic; or military antecedents or guidance; these fields of



activity; while they are good breeding ground for pomp and



circumstance; do not overlap; or even seriously touch; the



frontiers of the republic of learning。 On the other hand; in



seeking grounds or motives for it all; it is also not easy to



find any close analogy in the field of business enterprise of the



larger sort; that has to do with the conduct of industry。 There



is little of this manner of expensive public ceremonial and



solemn festivities to be seen; e。g。; among business concerns



occupied with railroading or banking; in cottonspinning; or



sugar…refining; or in farming; shipping; coal; steel; or oil。 In



this field phenomena of this general class are of rare



occurrence; sporadic at the best; and when they occur they will



commonly come in connection with competitive sales of products;



services or securities; particularly the latter。 Nearer business



analogues will be found in retail merchandising; and in



enterprises of popular amusement; such as concert halls; beer



gardens; or itinerant shows。 The street parades of the latter;



e。g。; show a seductive; though; it is believed; misleading



analogy to the ceremonial pageants that round off the academic



year。



    Phenomena that come into view in the later and maturer growth



of the retail trade; as seen; e。 g。; in the larger and more



reputable department stores; are perhaps nearer the point。 There



are formal 〃openings〃 to inaugurate the special trade of each of



the four seasons; desired to put the patrons of the house on a



footing of good…humoured familiarity with the plant and its



resources; with the customs of the house; the personnel and the



stock of wares in hand; and before all to arrest the attention



and enlist the interest of those classes that may be induced to



buy。 There are also occasional gatherings of a more ceremonial



character; by special invitation of select customers to a



promised exhibition of peculiarly rare and curious articles of



trade。 This will then be illuminated with shrewdly conceived



harangues setting forth the alleged history; adventures and



merits; past and future; of the particular branch of the trade;



and of the particular house at whose expense the event is



achieved。 In addition to these seasonal and occasional set pieces



of mercantile ceremony; there will also run along in the day' s



work an unremitting display of meritorious acts of commission and



omission。 Like their analogues in academic life these ceremonials



of trade are expensive; edifying; enticing; and surrounded with a



solicitous regard for publicity; and it will be seen that they



are; all and several; expedients of advertising。







    To return to the academic personnel and their implication in



these recurrent spectacles and amenities of university life。 As



was remarked above; apart from outside resources the livelihood



that comes to a university man is; commonly; somewhat meagre。 The



tenure is uncertain and the salaries; at an average; are not



large。 Indeed; they are notably low in comparison with the high



conventional standard of living which is by custom incumbent on



university men。 University men are conventionally required to



live on a scale of expenditure comparable with that in vogue



among the well…to…do businessmen; while their university incomes



compare more nearly with the lower grades of clerks and salesmen。



The rate of pay varies quite materially; as is well known。 For



the higher grades of the staff; whose scale of pay is likely to



be publicly divulged; it is; perhaps; adequate to the average



demands made on university incomes by polite usage; but the large



majority of university men belong on the lower levels of grade



and pay; and on these lower levels the pay is; perhaps; lower



than any outsider appreciates。(3*)



    With men circumstanced as the common run of university men



are; the temptation to parsimony is ever present; while on the



other hand; as has already been noted; the prestige of the



university  and of the academic head  demands of all its



members a conspicuously expensive manner of living。 Both of these



needs may; of course; be met in some poor measure by saving in



the obscurer items of domestic expense; such as food; clothing;



heating; lighting; floor…space; books; and the like; and making



all available funds count toward the collective end of reputable



publicity; by throwing the stress on such expenditures as come



under the public eye; as dress and equipage; bric…a…brac;



amusements; public entertainments; etc。 It may seem that it



should also be possible to cut down the proportion of obscure



expenditures for creature comforts by limiting the number of



births in the family; or by foregoing marriage。 But; by and



large; there is reason to believe that this expedient has been



exhausted。 As men have latterly been at pains to show; the



current average of children in academic households is not high;



whereas the percentage of celibates is。 There appears; indeed; to



be little room for additional economy on this head; or in the



matter of household thrift; beyond what is embodied in the family



budgets already in force in academic circles。



    So also; the tenure of office is somewhat precarious; more so



than the documents would seem to indicate。 This applies with



greater force to the lower grades than to the higher。 Latterly;



under the rule of business principles; since the prestige value



of a conspicuous consumption has come to a greater currency in



academic policy; a member of the staff may render his tenure more



secure; and may perhaps assure his due preferment; by a sedulous



attention to the academic social amenities; and to the more



conspicuous items of his expense account; and he will then do



well in the same connection also to turn his best attention in



the day's work to administrative duties and schoolmasterly



discipline; rather than to the increase of knowledge。 Whereas he



may make his chance of preferment less assured; and may even



jeopardize his tenure; by a conspicuously parsimonious manner of



life; or by too pronounced an addiction to scientific or



scholarly pursuits; to the neglect of those polite exhibitions of



decorum that conduce to the maintenance of the university's



prestige in the eyes of the (pecuniarily) cultured laity。



    A variety of other untoward circumstances; of a similarly



extra…scholastic bearing; may affect the fortunes of academic men



to a like effect; as; e。g。; unearned newspaper notoriety that may



be turned to account in ridicule; unconventional religious; or



irreligious convictions  so far as they become known; an



undesirable political affiliation; an impecunious marriage; or



such domestic infelicities as might become subject of remark。



None of these untoward circumstances need touch the



serviceability of the incumbent for any of the avowed; or



avowable; purposes of the seminary of learning; and where action



has to be taken by the directorate on provocation of such



circumstances it is commonly done with the (unofficial) admission



that such action is taken not on the substantial merits of the



case but on compulsion of appearances and the exigencies of



advertising。 That some such effect should be had follows from the



nature of things; so far as business principles rule。



    In the degree; then; in which these and the like motives of



expediency are decisive; there results a husbanding of time;



energy and means in the less conspicuous expenditures and duties;



in order to a freer application to more conspicuous uses; and a



meticulous cultivation of the bourgeois virtues。 The workday



duties of instruction; and more particularly of inquiry; are; in



the nature of the case; less conspicuously in evidence than the



duties of the drawing…room; the ceremonial procession; the formal



dinner; or the grandstand on some red…letter day of



intercollegiate athletics。(4*) For the purp

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